CSM Oradea · Sponsorship 2026 - 2027
Sponsorship opportunities for marketing and business objectives.
CSM Oradea works with companies pursuing visibility, B2B relationships, activations for employees and clients, or projects with local impact. Every partnership is structured around the company’s objective, the relevant audience and the results being targeted.
Performance, community and local audience
3
National titles
1
Bronze medal in the FIBA Europe Cup
5200
Seats in Oradea Arena
400
Children playing basketball
Why CSM Oradea
A complete framework for business objectives.
A partnership with CSM Oradea can combine in-arena activations, digital content, experiences for clients and employees, business relationships and community projects. Every element is selected according to the company’s objective.
01
Brand visibility
A relevant presence in Oradea and Bihor. Your brand can be integrated into the game-day experience, into digital content and into the key moments of the season.
02
Employees
Experiences that bring people closer to the company. Invitations, events and dedicated activations support employer branding, team cohesion and retention.
03
Clients
Moments that customers remember — lived together with the company. Invitations to matches and dedicated experiences turn a commercial relationship into a personal one.
04
B2B relationships
Recurring settings for commercial relationships. The Business Club, private meetings and game-day experiences make it easier for companies to connect.
05
Community
Local involvement with clear objectives and reporting. Companies can support projects through the Academy, schools and community initiatives, in line with their own social responsibility direction.
Partnership directions
Choose the direction in which we build value together.
Every partnership starts from a clear objective. Explore the main directions and the example activations that can support them.
01 · Brand visibility
Strengthen your brand’s presence in the local community.
We build a presence plan across the arena, digital and editorial, so that your brand is consistently integrated into the season experience.
Recommended activations
- Courtside LED and centre-hung cube
- Integrated digital content
- Team association campaign
How we measure
- Documented appearances
- Reach and impressions
- Awareness lift / feedback
Targeted outcome
Sustained visibility and a clear association with CSM Oradea.
02 · B2B relationships
Develop commercial relationships in a relevant setting.
The Business Club and hospitality experiences can create recurring settings for meetings, invitations and relationships with your company’s partners.
Recommended activations
- Full Business Club access
- Company-hosted event
- Relevant introductions and invitations
How we measure
- Meetings facilitated
- Attendance and leads
- Reported commercial opportunities
Targeted outcome
Opportunities for dialogue and commercial relationships built over time.
03 · Employees and clients
Offer memorable experiences to your employees and clients.
Activations with the team, game access and dedicated events can complement your employer branding, retention and client relationship programmes.
Recommended activations
- VIP and hospitality packages
- Meet & greet / training session visit
- Internal event or 3x3 tournament
How we measure
- Invitation redemption rate
- Attendance and satisfaction
- Internal feedback and retention
Targeted outcome
A brand experience close to your employees, clients and their families.
04 · Community and social responsibility
Support local projects with measurable impact.
Your company can choose projects from the Academy, schools or the community, with clear objectives, beneficiaries and reporting at the end of the period.
Recommended activations
- Dedicated programme in the Academy
- Activations in schools or the community
- Volunteering with company employees
How we measure
- Beneficiaries and programme hours
- Participation and coverage
- Documented social results
Targeted outcome
Local involvement that is documented and easy to present internally.
01 - Brand visibility
Strengthen your brand’s presence in the local community.
We build a presence plan across the arena, digital and editorial, so that your brand is consistently integrated into the season experience.
Recommended activations
- Courtside LED and centre-hung cube
- Integrated digital content
- Team association campaign
How we measure
- Documented appearances
- Reach and impressions
- Awareness lift / feedback
Targeted outcome
Sustained visibility and a clear association with CSM Oradea.
02 - B2B relationships
Develop commercial relationships in a relevant setting.
The Business Club and hospitality experiences can create recurring settings for meetings, invitations and relationships with your company’s partners.
Recommended activations
- Full Business Club access
- Company-hosted event
- Relevant introductions and invitations
How we measure
- Meetings facilitated
- Attendance and leads
- Reported commercial opportunities
Targeted outcome
Opportunities for dialogue and commercial relationships built over time.
03 - Employees and clients
Offer memorable experiences to your employees and clients.
Activations with the team, game access and dedicated events can complement your employer branding, retention and client relationship programmes.
Recommended activations
- VIP and hospitality packages
- Meet & greet / training session visit
- Internal event or 3x3 tournament
How we measure
- Invitation redemption rate
- Attendance and satisfaction
- Internal feedback and retention
Targeted outcome
A brand experience close to your employees, clients and their families.
04 - Community and social responsibility
Support local projects with measurable impact.
Your company can choose projects from the Academy, schools or the community, with clear objectives, beneficiaries and reporting at the end of the period.
Recommended activations
- Dedicated programme in the Academy
- Activations in schools or the community
- Volunteering with company employees
How we measure
- Beneficiaries and programme hours
- Participation and coverage
- Documented social results
Targeted outcome
Local involvement that is documented and easy to present internally.
Activations
Activations selected for your company’s objective.
A proposal can combine one or more types of activation. They are chosen based on audience, objective, calendar and available resources.
01
ARENA AND GAME DAY
Visible presence, hospitality and live experiences.
02
MEDIA AND DIGITAL
Content, campaigns, contests and editorial integration.
03
BUSINESS CLUB
Meetings, invitations and networking settings.
04
COMMUNITY
Academy, schools, volunteering and local projects.
Sponsorship tiers
Investment benchmarks for season-long partnerships.
The tiers give you a reference point for the scale of a partnership. The final proposal is built around your company’s objective, business category, asset availability and activation plan.
Fiscal component
Tax clarity before establishing collaboration.
Under the conditions set out in tax legislation, sponsorship may be taken into account when determining the tax due. In the tailored proposal we clearly separate sponsorship from commercial services and provide the information your company needs to review it together with its finance department or accountant.
Measurement and reporting
Clear reporting for every partnership.
At the end of the season, every partner receives a summary of the assets delivered, the activations carried out, the audience metrics and the results relevant to the agreed objective.
01 / INVENTORY
Appearances promised and delivered
02 / AUDIENCE
Reach, impressions and views, with source and period
03 / ACTIVATIONS
Attendance, leads, scans and feedback
04 / OPTIMISATION
Recommendations for the next season
Partners
CSM CSU Raiffeisen Oradea partners.
CSM Oradea’s partners operate across a wide range of industries and use the partnership according to their own communication, business, employer branding or local involvement objectives.
Next step
We start with a conversation about your company’s objectives.
In an initial conversation we clarify what your company is aiming for, the relevant audience, the right activations and the result indicators. If there is a fit, we come back with a structured proposal for the season.
Additional Details
Călin Cotrău
Director Marketing · CSM Oradea
Next step
We start with a conversation about your company’s objectives.
In an initial conversation we clarify what your company is aiming for, the relevant audience, the right activations and the result indicators. If there is a fit, we come back with a structured proposal for the season.
Additional Details
Călin Cotrău
Marketing Director · CSM Oradea
Frequently asked questions
What do we clarify before building the proposal.
How do we know if a collaboration with CSM CSU Oradea is relevant for our company?
In the first discussion, we clarify the company’s objective, the priority audience, the calendar and the criteria by which the result will be evaluated. We then check if there is a real match with the available resources and if the potential collaboration is compatible with existing partnerships. If there is a match, we determine the next step together.
What do we do if we know what result we are aiming for, but we don't know which activations suit us?
It is not necessary to choose the activations before the discussion. CSM CSU Oradea starts from the objective and difficulty described by the company, then recommends only the relevant options, after checking the rights, availability and calendar.
How do we avoid sponsorship remaining only at the level of a logo appearance?
We establish from the beginning what action the collaboration should support, who the relevant participants are, what responsibilities each party has and by which indicators the result will be evaluated. Visibility can support the objective, but it is not automatically treated as the only evidence of the result.
What results can we track and how do we demonstrate them internally?
Indicators are chosen according to the objective. They can track participation, actions generated, leads obtained through compliant mechanisms, beneficiaries of a community project or the difference between what was promised and what was delivered. Audience and visibility are reported as contextual elements, together with the period and data source.
How is the proposal built and how is the investment determined?
The proposal is built after the discussion about the objective, audience, result, period and the necessary resources. The investment reflects the relevant solution and the available elements, not a standard package chosen before clarifying the need.
Who plans and implements the activations?
Before launching, CSM CSU Oradea and the company establish responsibilities, necessary materials, approvals, deadlines, contacts and measurement methods. These elements are recorded in the activation plan, so that each party knows what to deliver.
Can we start with a pilot project or a one-time activation?
Yes, if the objective, schedule and confirmed resources allow this. The pilot must have a targeted result, a clear period, an evaluation indicator and a date at which both parties analyze the results and decide on the next step.
How is the contractual and fiscal component handled?
The contractual structure is established depending on what the collaboration includes, with a clear delimitation of sponsorship from any commercial services. The company checks the applicable fiscal treatment together with its finance department, accountant or consultant, based on the legislation in force at the date of signing.
